Why are Naomi Watts and Jon Bernthal trending along with 'Spider-Man: Brand New Day'?

Seeing both actors' names trending alongside the new Spider-Man movie, something about a reunion after 14 years. What's the connection?

Naomi Watts makes a voice cameo in "Spider-Man: Brand New Day" as E.V., an AI assistant belonging to Tom Holland's Peter Parker — notable because it reunites her with Holland roughly 14 years after they first worked together in the 2012 drama "The Impossible." Jon Bernthal's connection is different: he reprises his role as Frank Castle/The Punisher, continuing a dynamic with Holland that goes back to 2021's "Spider-Man: No Way Home" (the two have also spoken publicly about a long friendship dating back further, including having played medieval Irish monks together in an earlier, lesser-known project). Both appearances are part of a broader pattern of surprise cameos in the film that's been driving search interest since its release — the movie leans heavily on stunt casting and callbacks to earlier corners of the Spider-Man and wider Marvel universe.